简论科技期刊品牌建设

A brief analysis on brand construction of sci-tech journals

在分析当前科技期刊所面临的机遇和挑战的基础上,阐明科技期刊树立品牌意识和进行品牌建设的意义。认为品牌建设应立足期刊社现状,剖析自身的优势与不足,通过期刊准确定位、特色办刊、建立良好的编—读—作关系、不断提升期刊质量、营造刊物品牌文化、注重宣传等全方位思索来全面推进,以逐步形成完整的品牌实施策略。

On the basis of analysis on the opportunities and challenges in the current publishing environment which sci-tech journals are facing, we propose to establish brand awareness and brand building. We hold that brand construction should be based on current situation of journals and analyzing the advantages and disadvantages of the journals. All-round approaches such as accurate positioning, publishing characteristic periodicals, establishing a good editor-reader-contributor relationship, constantly improving journal quality, creating a brand culture, and emphasizing doctrine publicity should be employed to advance ahead the brand construction, eventually forming a complete brand implementation strategy.