山东省农业集群品牌建设模式研究

A Study on Patterns of Agricultural Cluster Brand Construction in Shandong Province

创建基于农业产业集群的品牌对于保持我省农业产业集群的持续发展意义重大。本课题通过对山东省几种农业集群品牌建设分析,创新性提出市场带动型、关联产业型、历史传承型、开发链延伸型四种农业集群品牌建设模式,进而总结出山东省建设农业集群品牌的基本对策。

It is imperative that we build agricultural cluster brands on the basis of industrial clusters, which is essential to maintain the continuous development of the agricultural clusters in Shandong Province. The author had a systematic analysis of cluster brands in Shandong Province, and summed up four types of agricultural cluster brand construction patterns, that is, industry-relating pattern, history-inheriting pattern, natural resource pattern and development chain extension pattern; the thesis aims to provide ideas and measures for building agricultural cluster brands in various areas in Shandong Province.