摘要
本文以宁波日报报业集团与海外友媒合作实践为例,思考并探索地方媒体在新传媒环境下有效提升国际传播力的路径,以在"西强东弱"全球舆论格局中形成国家合力,为改革开放营造客观友善的外部舆论环境。
Taking the cooperation between Ningbo newspaper group and overseas media as an example, the paper explores ways for local media to disseminate internationally in the new environment in order that we can set up a friendly exterior environment and strengthen our national power for our reform and opening up in a situation of strong WEST and weak EAST.
出处
《浙江工商职业技术学院学报》
2012年第2期33-36,共4页
Journal of Zhejiang Business Technology Institute
关键词
地方媒体
国际传播能力
海外友媒合作
local media
ability to disseminate internationally
cooperation with overseas media