应用型本科学生成绩评定体系的构建——以市场营销专业为例

Construction of Marketing Professional Practice Teaching System and Students' Achievement Evaluation System in Applied Undergraduate Colleges

市场营销专业的特点决定了实践教学体系在课程体系中的重要性。应用型本科院校市场营销专业的实践教学体系有4个模块:与理论教学融合、教学实习、组织合作和毕业实习。针对实践教学体系的实施过程,从组内、组间和教师3个方面对学生的基础能力、综合能力和创新能力提出了成绩评定的指标体系和方法。

The characteristics of marketing professional determine the importance of the practice teaching system in the curriculum.The practice teaching system of applied undergraduates has four modules：theory teaching integration,teaching practice,organization co-operation and graduation field work.Aiming at the process of practice teaching system,the paper puts forward achievement evaluation system and methods towards students＇basic ability,comprehensive ability and innovation ability from the perspectives of within-group,between-group and teachers.