摘要
为充分了解在《市场营销学》课程中应用PBL的教学效果,利用问卷调查法和深度访谈法对教学效果进行了评价。调查结果表明,PBL教学模式有助于学生自主学习、分析解决问题、团队合作、与人交往等各项职业能力的培养,是值得推广使用的新型教学模式。
The methods of questionnaire and depth interview were used in this article for knowing fully about the teaching effects of Problem Based Learning（PBL）model in Marketing.The result showed that the PBL teaching model was of great use to help students learn autonomously,solve problem actively,work cooperatively and communicate effectively.The PBL teaching model is a new one that is worth popularization and employ ment.
出处
《河北北方学院学报（社会科学版）》
2012年第5期105-107,共3页
Journal of Hebei North University：Social Science Edition
基金
徐州工程学院高等教育研究课题(YGJ1104)
