区域品牌发展新思路探讨——品牌联合

Research on the Development of the Regional Brand——Co-branding

在激烈的市场竞争环境下,品牌联合势必成为区域性品牌获取市场竞争优势的战略性新选择。实施品牌联合,会给联合企业带来一定的竞争优势,但也会产生一定的市场风险。区域性企业实施品牌联合,必须遵循品牌联合的四个基本原则,并根据企业发展战略的需要,选择合适的品牌联合策略。

In the fierce market competition environment,co-branding is becoming a strategic choice for a regional brand to get a competitive advantage in the market.Implementation of co-branding can bring a competitive advantage and produce a certain amount of market risk to the joint-enterprise.Implementation of co-branding,the joint-enterprise must follow the four basic principles of co-branding,and select the appropriate co-branding strategy which is based on the needs of enterprise development strategies.