摘要
近些年来,国际间旅游业者对环境议题的关心有日渐增加的现象。绿色饭店也陆续出现,为旅游消费者提供另一种住宿新选择。本研究对顾客进行了问卷调查,并运用了描述性统计、相关分析、单因素方差分析等方法对问卷数据进行分析,从而研究国内消费者的环保态度、顾客价值等方面对绿色饭店选择意愿的影响。根据研究结果对绿色饭店的经营提出相关建议。
In recent years,international travel agencies concern about environmental issues.Threrfore,Green hotel also appear,which provides a new kind of accommodation choice for tourism consumers This study designs a questionnaire investigation by using the descriptive statistics,correlation analysis,single factor variance analysis method in order to analyze consumers＇ environmental attitudes,and customer value,which affect their choice desire for green hotels.According to the results of the research,it offers suggestions for green hotel management.
出处
《科技广场》
2012年第11期189-192,共4页
Science Mosaic
关键词
环保态度
顾客意愿
绿色饭店
Environmental Attitude
Customer Desire
Green Hotel
