摘要
美国发展乡村旅游的经验主要包括加强立法、规范管理;政府的科学规划和政策支持;政府提供优质服务;发挥社区及旅游行业协会的作用;注重乡村旅游的可持续发展;旅游产品丰富、促销推广手段多样、注意塑造知名品牌等。中国可以从美国的经验中得出发展乡村旅游的诸如管理体系建设、资源保护和旅游产品开发等各方面的启示,中国未来的乡村旅游发展要注意建立健全乡村旅游法规体系、发挥非政府组织的作用、开发丰富多样的旅游产品、重视乡村旅游的可持续发展和利用多种营销推广手段塑造品牌等方面的工作。
The rural tourism experience of America including strengthen legislation,standard management;The government's scientific planning and policy support;The government provides the high quality service,Play to the community and the role of tourism industry association;Pay attention to the sustainable development of rural tourism,Tourism products rich,promotion means of diversity,pay attention to creating international brand,etc.China can draw from the experience of the development of rural tourism,such as management system construction,resource protection and tourism product development and so on various aspects of the enlightenment,China's future development of rural tourism should pay attention to establish and perfect the laws and regulations system of rural tourism,give full play to the role of non-governmental organizations,the development of rich variety of tourism products,pay attention to the sustainable development of rural tourism and the use of marketing promotion means of shaping the brand,etc.
出处
《科技广场》
2012年第11期197-204,共8页
Science Mosaic
关键词
美国
乡村旅游
经验
启示
America
Rural Tourism
Experience
Revelation