基于“三创教育”的多层面教学模式构建及在市场营销专业课程中的应用

The Construction of the Multi-dimensional Teaching Model Based on "Three Creativity Education" and Its Application in the Marketing

从市场营销专业课程教学的特点入手,分析了基于"三创教育"的多层面教学模式的内涵,阐述了其结构和实施程序,并将此教学模式在《市场营销学》课程中的实践。研究表明,基于"三创教育"的多层面教学模式有助于提高学生的创造、创新、创业和就业能力。

In view of the teaching characteristics of the marketing,the paper analyzes the connotation of the multi-dimensional teaching model based on ＂Three Creativity education＂,explains its structure and its implementation process,and applies the model in the marketing teaching process.The result shows that the multi-dimensional teaching model based on ＂Three Creativity Education＂ can improve students＇ abilities of innovation,creativity,entrepreneurship and employability.