我国企业射频识别技术采纳的影响因素研究

The impact factors for adopting RFID technology in Chinese enterprises

作为一项为企业带来巨大价值的信息技术,RFID在我国企业中的采纳受哪些因素影响是一个重要的研究问题。本文以技术接受模型为基础,结合RFID的特征,建立了包含技术、组织和制度与外部环境三方面因素的企业RFID技术采纳模型。实证研究发现:我国目前企业RFID的应用水平还很低;有用性认知、易用性认知、强制性压力、相互信任和客户对隐私的关注都对企业采纳RFID的行为意向产生了显著影响;同时,易用性认知和高级管理层的支持还通过有用性认知对行为意向产生了间接影响;然而,高级管理层的支持、信息系统基础设施、正规化压力和模仿竞争力对企业采纳RFID的行为意向影响不显著。

Since Radio Frequency Identification （RFID） is an information technology bringing tremendous values to the enterpri- ses, what kinds of factors impact the RFID adoption for Chinese enterprises becomes an important research question. Based on the Technology Acceptance Model （TAM） , combining with the features of RFID, a RFID adoption model which integrates three aspect factors, that is, the technology, organization and institution, and external environment is established. The empirical research shows that the application level of RFID in Chinese enterprises is still very low. The usefulness perception, ease use perception, coercive pressure, mutual trust between partners, and customer concern for privacy have significant impacts on the behavioral intentions of enterprises to adopt RFID. Moreover, the ease use perception and the support from senior managers also indirectly impact on the behavioral intentions to adopt RFID according to usefulness perception. However, the impacts of senior manager support, information systems infrastructure, normative pressure, and mimetic pressure on the behavioral intentions of enterprises to adopt RFID are insignificant.