连锁经营对国际咖啡产业的影响及趋势分析

Analysis on influence of chain operation on international coffee industry and its trend

咖啡是世界上消费量最大的两种热饮料之一,连锁经营化是近年全球咖啡消费市场的一次重要的发展机遇。2010～2015年咖啡消费市场进入高速发展期,咖啡连锁店遍布世界各大中城市的各个角落,为分析国际咖啡市场的动态提供了一种思路,即透过连锁经营的发展路径来了解咖啡消费市场的动态与趋势。

Coffee is one of the world＇s 2 most consumed hot drinks. In recent years, chain operation has come to be an important opportunity for the development of the global coffee consumption market, which has entered a high-speed development period of 2010 - 2015 with coffee chains spreading all over the medium and big-sized cities of the world. That gives an idea for us to analyze the trend of the international coffee market, i.e. understanding this trend through the development path of chain operation.