摘要
以儿童心理学中的认知模式理论为依据,论述了4个成长阶段的儿童所体现出来的不同认知水平。并结合例证,从形象认知、色彩认知、几何形状认知3个方面阐述了各个年龄阶段儿童的认知特征,提出了儿童食品包装设计必须从儿童认知模式出发,为不同年龄定位的儿童食品选择与之相对应的图形、色彩等视觉形象,使儿童食品包装设计更能适应儿童消费者,从而增加相应食品在同类商品中的竞争力。
Taking the cognitive pattern of child psychology as a theoretical basis, it expounded different cognitive levels of children at four growth stages, elaborates with examples the cognitive characteristics of children in all age groups from image cognition, color cognition and geometry cognition, and proposed that when performing infant foods packaging design, we must proceed from children＇ s cognitive pattern and select the corresponding graphs, colors and other visual images relative to the infant foods for children of different ages to make infant foods packaging design more adaptive to child consumers, thus enhancing the competitiveness of relevant foods in similar products.
出处
《包装工程》
CAS
CSCD
北大核心
2013年第4期5-7,20,共4页
Packaging Engineering
基金
武汉科技大学2012年青年科技骨干培育计划项目
关键词
儿童认知
儿童心理
食品包装
children＇ s cognition
children＇ s psychology
food packaging
