试论中原经济区土特产包装设计之民族风

On the Folk Style of Packaging Design for the Native Products in Central Plains Economic Area

以设计艺术在后现代思潮的影响下追求风格与回归传统的思想为启示,分析了中原土特产包装设计存在的问题,论述了中原经济区土特产包装设计的文化传播价值与经济价值。在此基础上,提出了中原经济区土特产包装设计应注重传统的设计观,以地方民族吉祥色彩、传统图形、自然与人文景观等为根源,将中原传统文化与现代设计理念有机融合,体现中原土特产包装设计之民族风。

Getting revelation from the design art＇s pursuit of returning to the tradition under the effect of postmodernism trend, it firstly analyzed the existing problems in central plains local products packing design, then discussed the culture dissemination and economic value of local products packaging design. Based on these, then it put forward the views that the local products packing design for central plains economic zone should emphasize on tradition, that, with local ethnic auspicious color, traditional graphics, natural and cultural landscape as the root. It should be a significant choice for central plains local products to be promoted to the worldwide if the central plains＇ traditional culture was embodied with modern design concept to show the folk style of the central plains local products packaging design.