浅谈新形势下水利新闻宣传工作

Water news publicity under new situation

新形势对水利新闻宣传工作提出了新的更高要求,而目前水利新闻宣传工作还存在舆论引导水平有待提升、新闻报道的专业化行业化色彩较浓、宣传资源需进一步整合等问题。建议把握正确导向,巩固壮大主流思想舆论;围绕工作大局,不断提高舆论引导水平;改进政务活动新闻报道,着力落实"三贴近"原则;深化"走转改",报道群众喜闻乐见的水利新闻;做好网络宣传,注重发挥新闻媒体的作用;加强统筹协调,形成水利新闻宣传合力。

High requirement is made to water news publicity under the new situation. However, improvement is needed as special subject is related to water news reporting and the resources for publicity should be integrated. It is suggested to provide specific guidance to publicity work and make improvement under the principle of ＂close to reality, life, and people＂ and ＂change the working style＂, so as to attract more audience and public attention with media news through internet etc, and integrate publicity of the various sources a joint force.