浅议中外体育品牌赛事之比较

Comparison of Sports Brand Competition at Home and Abroad

在经济高度发展的现代,体育品牌赛事的经营和发展已经越来越完善,并且逐步由单一的体育赛事向完整的体育品牌进行转变。中国国内体育赛事发展进程已经有近20年的历史,但是在品牌化发展和拓宽上存在着一些不足和缺点,在不断的向西方成熟体育品牌赛事的取经中,中国体育品牌赛事有了长足的发展。本文将通过对中外体育品牌赛事的分析和比较,得出两者之间的不同以及各自的优劣势,结合中国目前的社会实际,给出可行性的建议。

With the highly development of economy, sports brand event management and development has been more and more perfect, and gradually by single sports event to complete sports brand transformation. China~ do- mestic sports development process has nearly 20 years of history, but in the brand development and expand, there exist some shortcomings and defects, in constant to learn the experience of western mature sports brand competi- tion, the Chinese sports brand competition has made considerable progress. This paper, through the comparison of Chinese and foreign sports brand competition, concluded the difference between the two and their respective ad- vantages and disadvantages, combined with China~ current social reality, and gave the feasible suggestions.