摘要
广告的传播已成为生活与商品之间的纽带和桥梁 ,然而广告业界与广告监督管理之间观念上存在差别。在法理上 ,不论是何种广告 ,凡是弄虚作假欺骗他人的 ,均应承担法律责任。
The spread of advertisement has become the bridge of life and commodity. However, advertisement industry circle and the supervising authority of advertisement are different in the sense and concept and they have their respective worries. As far as jurisprudence is concerned, legal liability will attach to any advertisement which is false and cheating.
