批评话语分析在商业广告话语分析中的运用

随着全球化的不断推进,商业广告在经济活动中所扮演的角色越来越重要。本文在讨论批评话语分析理论框架及其主要分析方法的基础上,从词汇分类、及物性、意识形态三方面,阐释批评话语分析在商业广告话语分析中的运用,进而揭示商业广告如何影响人们的生活方式和思维方式。

With the continuous development of globalization, the role of commercial advertisements becomes more and more important in economic activities. Based on the discussion of the theoretical framework and main methods of critical discourse analysis, this paper explains the application of critical discourse analysis in the discourse analysis of commercial advertisements, and reveals how commercial advertisements affect people＇s lifestyle and thinking pattern from the angles of classification of words, transitivity and ideology.