移动通信客户偏好及应用研究

Mobile Communication Customer Preference and its Application

随着移动通信技术的快速发展,移动终端的功能越来越强大,而3G技术的大规模应用,更是促进了这一发展过程,手机已经成为生活的一部分。客户在携带手机和使用手机的过程中,留下了大量的访问日志信息,通过这些日志的数据分析,发现客户偏好信息,获取客户需求的变化,进而向客户提供符合客户需求的产品,是现代通讯企业成功的关键,也是其商业利润的增长点。

with the rapid development of mobile communication technology, the mobile terminal is becoming more and more powerful, and 3G technique for large-scale applications, but also promote the process of this one development, mobile phone has become a part of life. Customers in the mobile phone and use mobile phone in the process, leaving a large number of access log information, through the log data analysis, found the customer preference information, access to customer demand changes, and to provide customers with products that meet the customer needs, is the modem communications the key to business success, and its business profit growth point.