企业文化战略管理的理论探讨

Discussion of strategic management theory of Enterprise culture

文化战略管理是管理理论发展的必然趋势,是企业管理的最高境界,是引领企业决胜未来的灵魂。文章拓展了企业文化的内涵,界定了企业文化的战略管理,提出了文化战略管理结构模型、运行框架、学习型组织模式以及塑造独具特色、富有时代精神的中国企业文化的途径。

The cultural strategy management is the inevitable trend of the management theory, which is the highest state of the enterprise management,and the soul of success in the future to lead enterprises. This paper extends the enterprise culture connotation, and defines the connotation of strategic management of enterprise culture, putting forward structure model of the cultural strategy management, the operation framework, the learn- ing organization mode and Chinese enterprise culture approach of shaping the most distinctive and rich spirit of the era.