地方院校市场营销专业学生实践能力体系的构建

Building of Practice Ability System for Students Majoring in Marketing Management of Local Universities

以襄阳市中小企业为调研对象,针对地方院校市场营销学生实践能力的构成,运用层次分析法设计模型,构建地方院校市场营销专业学生应具备的实践能力体系,并通过实证分析检验该实践能力体系构建的合理性和和科学性。

With small and medium - sized enterprises chosen, aiming at practice ability of students majoring in marketing management of local universities, the AHP is used to design model to build a practice ability system. And the rationality and Scientificalness are tested by empirical analysis at last.