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一种C2C商铺可信度混合模糊综合评价方法 被引量：3

Research on Hybrid Fuzzy Comprehensive Evaluating the Degree of Online-shop trust in C2C
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摘要 针对C2C中商品排序的可信问题提出一种基于商铺可信度的混合模糊综合评价方法:采用模糊AHP方法进行指标的权重确定,结合模糊TOPSIS方法对商铺的可信度进行评估。通过算例验证了该方法的适用性。 This paper proposes a hybrid fuzzy comprehensive evaluation algorithm based on the degree of online-shop trust, which aimed at the trust problem of products sort in C2C. Using fuzzy AHP method to determine the weights of index and fuzzy TOPSIS method to assess the trust of online-shops. At last, an example is given to evaluate the feasibility of the method.
作者 罗新星 张晓鹏
机构地区 中南大学商学院
出处 《软科学》 CSSCI 北大核心 2013年第2期136-139,144,共5页 Soft Science
基金 国家自然科学基金项目(90818014) 国家自然科学基金委创新群体项目(70921001/G0104)
关键词 C2C 模糊AHP 模糊TOPSIS 商铺可信度 C2C FAHP FTOPSIS online-shop trust
分类号 F724.6 [经济管理—产业经济]
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参考文献11

二级参考文献52

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共引文献27

同被引文献40

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引证文献3

二级引证文献17

软科学
2013年 第2期

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