摘要
中国近代第一城的南通,在城市发展进程中长期缺失对于城市定位和文化形象的顶层设计,从而在城市特色文化建构层面渐行渐弱。南通应该充分挖掘文化优势,重塑城市定位和发展战略,把南通的空间、区位、经济、产业、文化、历史、生态进行深度整合,提出"新江海文化"体系,构建江海名城城市形象,并通过城市营销战略的重构,推动南通城市优质发展。
Nantong is the first modernized City in recent China. But it lacks top design on its city positioning and culture images in long period. Thus weakens it city culture competitive. Nantong should fully excavate its culture strong, reconstructing city positioning and development strategy. It may focal on new river and sea culture system which integrate its economy, industry, culture, history and ecology, constructing new positioning of famous river and sea metropolis, and adjusting city marketing strategy, thus putting forward Nantong＇ sound development.
出处
《中国名城》
2013年第2期37-43,共7页
China Ancient City
基金
国家社科基金重大招标项目"特色文化城市研究"(12&ZD029)子课题"城市文化形象及城市营销"的阶段性成果
关键词
城市定位
城市形象
城市营销
city positioning
city image
city marketing
