高校科技类博物馆的科技传播创新——基于上海地区高校的调研

The Innovation of Scientific Communication in College Science Museums —Based on research to Universities in Shanghai

高校科技类博物馆拥有自身的特色,在社会的科技传播体系中可以发挥突出的传播优势。认为,高校科技类博物馆需要借鉴"以受众为中心"的传播学理论,以理解和满足公众需求为中心,以服务社会为己任,通过在传播理念和传播实践上进行创新,把自身创建为优质的科普资源,突破参与社会科技传播实践的瓶颈,从而为提高公众科学素质发挥更重要作用。

College science museums have many distinguished features with outstanding communicative advantages,playing an important role in science communications in our society.These museums need to learn from the audience-centered communication theory and create their own high-quality science resources.In this way they can play a more important role in the improvement of the quality of scientific awareness of the public by innovation in the dissemination of ideas and mode of transmission.