基于旅客选择行为的网络舱位控制问题研究

Network Inventory Control Based on Customer Choice Behavior

采用竞价策略,同时考虑旅客针对不同航线的购买效用,来研究航空客运收益管理的航线网络舱位控制问题。首先给出竞价策略下的航线网络随机动态规划模型以及线性规划模型,然后提出同时考虑旅客购买效用与不购买效用的数学规划模型,并给出相应的收益值与竞价的计算方法。最后用该方法对一个算例进行求解。

The network inventory control under bid-price for airline revenue management is studied. Customer purchase utilities for different routes are also considered. Firstly, a dynamic program that allows randomization and a choice-based deterministic linear program are presented. Then a new mathematical programming model which considers both ＂buy utility＂ and ＂not buy utility＂ is proposed and the corresponding calcula- tion method is given. Finally,an instance is analyzed.