网络委婉语构造中的模因现象

The Analysis of the Formation of Internet Euphemism from the Perspective of Memetics

网络委婉语是极具时代特色的语言,以含蓄的表达实现特殊的语言效果。网络委婉语的传播既要符合网络这一特殊的交际语境,又要迎合网民求新求异的心理,因而呈现出不同于传统委婉语模因的构造方式和特征。以模因论为视角,研究和归纳网络委婉语的两种模因构造方式——模因基因型和模因表现型,能有效地减少文化冲突,并为更好的理解网络委婉语的演变及其成功的语言交流提供借鉴。

Internet euphemism is a form of language with special features,which uses implicit expressions to create certain euphemistic effect in the Internet Era.The spread of Internet euphemism should be not only in accordance with the special communicative context——the Internet,it should also satisfy most netizens’ requirements for novelty and difference.Therefore,Internet euphemism is greatly different from their traditional counterpart in the aspects of formation and characteristics.The paper aims to study the formation of Internet euphemism from the perspective of memetics,so that people can better understand the mechanism applied to the formation and spread of Internet euphemism,thus effectively decreasing the cultural conflicts in the process of Internet communication.