摘要
Hometextiles were defined as a kind of durable goods in the past. Many families tent to buy a set of bedding to use for a long time. Today a number of young white-collar workers, who are mainly ＂after 80＂ and ＂after 90＂, become the main power to purchase hometextiles, therefore, hometextile enterprises begin to make a detailed comparison between the existing consumer groups and traditional consumers in the aspects of purchasing habits and psychology.
