摘要
分析了观光旅游对于农产品品牌传播的必要性、可行性,指出了绿色农产品生产企业实施观光旅游存在的障碍,提出了绿色农产品生产企业实施观光旅游的实施要点。
The necessity and feasibility of sightseeing to brand communication of agricultural products were introduced. The obstacles for green agricultural products enterprises actualizing sightseeing tourism were put forward, and the operation points were pointed out.
出处
《安徽农业科学》
CAS
2013年第3期1365-1366,共2页
Journal of Anhui Agricultural Sciences
基金
广西教育厅项目"广西绿色农产品整合营销营销策略探讨"(201106lx563)
关键词
绿色农产品
品牌传播
观光旅游
品牌定位
Green agricultural product
Brand communication
Sightseeing
Brand positioning
