黄山风景区门票价格变动分析——基于利益相关者博弈的视角

An Analysis of Price Variation of Admission Tickets to Huangshan Mountain——Based on Game of Stakeholders

旅游景区门票价格调整是不同利益相关者博弈的结果,通过对黄山风景区门票价格变动的利益相关者的利益诉求分析,探究各利益相关者之间的博弈关系。研究表明,在这一博弈过程中相关者利益博弈目标分离、博弈方式扭曲,缺乏博弈约束机制,各利益相关者之间博弈失衡是黄山风景区门票价格不断上涨的根本原因。黄山风景区在价格变动的管理决策中,必须综合考虑诸多利益相关者之间相互冲突的利益索取权,以形成合理的门票价格变动机制,从而实现可持续发展。

The price variation of tickets to tourist spots is a result of game among stakeholders. Based on Game Theory, the article discusses the game relationship of stakeholders through analyzing their interest appeals. The study indicates that separated game targets, distorted mode of game and a lack of game restraint mechanism lead to game imbalance among the stakeholders, which is the key reason for the price increase of tickets to Huangshan Mountain. The paper advises decision makers to take the conflicted interests of different stakeholders into consideration while setting price for tickets to Huangshan Mountain so as to build a reasonable mechanism of price variation to achieve sustainable development.