基于价值链分析的MBA教育核心竞争力识别与培育

The Identification and Cultivation of the Core Competitiveness of MBA Education Based on Value Chain Analysis

基于MBA教育核心竞争力的概念以及识别核心竞争力的方法,运用价值链分析法分析MBA教育内部价值链和外部价值链,找出其中的增值环节,来确定MBA教育的竞争优势和核心竞争力,最后提出MBA教育核心竞争力的培育途径。

Based on the concept of core competitiveness and ways to identify it, the paper firstly analyses the internal value chain and the external value chain of MBA education by using value chain analysis to find out the value-adding process competitiveness of MBA education. Finally, competitiveness of MBA education. so as to determine it proposes some the competitive advantage and core methods for cultivating the core