电子商务课程中应用项目教学法的研究与实践

Study and Practice on the Application of Project Approach in Electronic Commerce

电子商务是一门综合性、交叉性、实践性很强的课程,为了提高学生的学习主动性、创造性及实践能力,尝试将项目教学法引入电子商务课程的教学改革中,让学生在真实的网络环境下参与电子商务的实训项目,为学生提供更加宽广的体验式教学平台。项目教学法在电子商务课程教学中的具体应用应注意充分发挥学生的自主性和创新性、强调教师的指导和监督作用并重视项目教学环境的建设。

Abstract： Electronic commerce is a comprehensive, overlapping and practical course. In oroer to improve students＇ learning initiative, innovative ability and practical ability, the paper attempts to introduce Project Approach into the teaching reform of electronic commerce to provide students with a broader experimental learning platform so that they can take part in the practical projects of the course in real network environment. When the approach is applied into the teaching of electronic commerce, students＇ independency and innovativeness should be should be emphasized, and the construction brought into full play, teachers＇ role as guides and supervisors of project teaching environment should be highly valued.