改进的PBL教学法在旅游市场营销教学中的应用——以黄山学院旅游学院为例

The Application of Improved PBL Teaching Method in Tourism Marketing——Taking School of Tourism of Huangshan University as an Example

PBL(problem-based learning,PBL)教学法是基于问题的教学法。改进的PBL教学法将传统的讲授式教学法与PBL教学法结合起来,能够发挥两者优势;安排每个小组只负责完成一个问题,减轻学生的课余负担;通过网络平台进行沟通与交流,提升了应用效率。在旅游市场营销教学实际中,可在传统的讲授式教学方法的基础上,根据教学内容,进行合理运用。

PBL is a problem-based teaching method. The improved PBL method combines traditional teaching methods with the original PBL taking good advantage of their merits. According to the improved PBL method, each group is only responsible for one question which can ease students＂ after-school burden. And it also can improve application efficiency through network communication platform. Teachers can use PBL method in tourism marketing based on traditional teaching methods and teaching contents.