运城市旅游形象设计初探

Yun Cheng City tourism image designs study

21世纪是形象时代(Age of Image),"形象力"的竞争将成为市场竞争的主导形式之一。因此,在旅游资源的开发规划过程中,旅游形象(TIS,又叫旅游地形象)的塑造具有举足轻重的作用。如果一个旅游地的形象模糊混乱,则很难对潜在的旅游客源群体造成吸引效应,同时还会使现实的旅游者经历平淡,降低其回头率。而个性鲜明、亲切感人的旅游地形象是形成庞大旅游市场的源泉,并可以在旅游市场上形成较长时间的垄断地位。运城市是一个旅游资源非常丰富的地区,对运城市旅游形象进行策划与设计。具体包括:运城市旅游形象理念识别、运城市旅游形象行为识别和运城市旅游形象视觉识别。

The 21st century is Age of Image, Image will become the dominant form of market competitiono Therefore, tourism image （TIS, also known as tourism image） plays an important role in Tourism resources development planning process, If a tourist destination＇s image blurred confusion, it is difficult to Attract the potential tourist groups, To make less and less real travelers. It is the source of the formation of a huge tourism market to distinctive andintimacy＇s Tourism Image, and can travel longer on the market form monopoly. Yuneheng is very rich in tourism resources, The image carries out allocation on Yun Cheng City tour and plans： Yun Gheng City tourism image MI, Yun Cheng City tourism image BI andYun Cheng City tourism image VI.