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网络购物中信任对交叉购买意愿影响模型构建

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摘要 在回顾国内外研究的基础上,建立了网络购物情境下信任对交叉购买意愿影响的模型。
作者 王治旼
出处 《现代商贸工业》 2013年第4期171-173,共3页 Modern Business Trade Industry
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