内部营销理论在高校图书馆人力资源管理中的应用

The Application of Internal-Marketing Theory in Human Resources Management of University Libraries

应用内部营销理论,通过对图书馆馆员的调研,了解馆员需求,并依据馆员需求的不同对其进行细分,开发设计出满足馆员需求的"工作产品",可吸引、激励、保留能够胜任工作的馆员,以促进图书馆管理目标的实现。在简述内部营销理论的基础上,探讨了高校图书馆应用内部营销理论进行人力资源管理的步骤。

It can attract, encourage and retain hbrarians who have the ability to work, and can realize library management objectives using internal-marketing theory to research librarians, grasp librarians＇ needs and develop, design ＂work product＂according to the librarians needs. This paper simply narratives the internal-marketing theory, and discusses the steps to carry out human resources management of university library with the application of internal marketing theory.