《市场营销学》PBL教学模式中学生评价体系的构建与思考

Constructing Students' Assessment System of PBL Model in Marketing Teaching

探索适合PBL教学的学生评价体系是《市场营销学》课程PBL教学改革的一项重要内容,采用形成性评价和终结性评价相结合的方法,把过程评价和结果评价有效结合,取长补短,最大程度地发挥各自的评价效能,构建《市场营销学》PBL教学的学生评价体系。

How to construct the students＇assessment system of PBL model is of great importance in the reform of Marketing teaching. This article constructs the students＇assessment system in which the formative and summative evaluation are combined flexibly so as to give a holistic evaluation on students＇performance in the process of marketing teaching.