地方电视台节目包装的路径探讨

Approach Choice for Program Packaging in Local TV

电视节目包装的目的是为了能在极短的时间内吸引住观众的眼球,地方电视台在节目包装上存在投入不足与受众高水平的包装需求的矛盾。地方电视台应依靠自身现有力量进行电视节目包装:总编室应加强频道和节目的包装工作;节目部门主任或栏目负责人应成为电视包装的行家里手;节目采编人员应加强包装意识,充分发挥集体智慧共同完成包装,努力使地方小台在激烈的市场竞争中占据一席之位。

The purpose of TV program packaging is to attract more audience in the shortest possible time. The still exist an unbalance between the financial input in packaging and the high packaging demand from audience in local TV station. Thus, local TV stations should depend on their own in packaging the TV programs, for instance, the office of chief editor should strengthen the packaging of channels and programs, so directors of program sections and column chiefs should become experts in packaging. The collecting and editing staff should be more aware of packaging importance and make full use of team wisdom in fulfilling packaging tasks so as to make local TV stations win a place in the competitive market.