摘要
销售目标只是一个数量的变化,更实质的内容则蕴含着营销思路的最大宗旨——调整。调整提升竞争力,调整赢得市场机会,调整来促进3.5万辆目标的实现。
Jan. 22, 2013, Beiben Heavy-duty Truck Co., Ltd held its 2013 Business Conference in Baotou, Inner Mongolia, and the 'adjustment' is obviously set as the main tone of the event. This was the first public presence of newly appointed leading executives of the company which was now one of subsidiary of China North Industries Group Corporation. Beiben was looking forward to explore new business in current difficult market through various active adjustment in many areas, such as product portfolio, business strategy and method, network building and developing, service assurance,automobile finance, marketing and management capabilities, etc. so as to make sure of 35,000 sales target in 2013.
出处
《商用汽车》
2013年第3期61-63,共3页
Commercial Vehicle
