稳定与变迁:女性媒介中的女性形象——对《中国妇女报》女性人物的分析

Stability and Change: Feminine Image in Feminine Media ——Based on Analysis of China Women's News

通过对《中国妇女报》26年间女性人物报道的内容分析,发现《中国妇女报》所建构和形塑的主流女性形象既保持了一定的稳定性,也发生了若干变迁。就内在形象而言,其稳定性表现在:不同年代的生理形象均以中年女性为代表,成就形象基本上体现为"工作业绩";其变迁性体现在女性的知识形象在逐步提升,人物的政治色彩处于弱化状态,女性的职业形象随时代变迁发生了较大变迁。就外在形象而言,不同年代的女性人物在地域身份和评价形象上均保持了较大的稳定性。

Based on a sampling survey content analysis of reports on women in China Women＇s News, this paper examines the characteristics of the feminine image in the last 30 years. The research finds that the dominant feminine image constructed by China Women＇s News has undergone some changes the inner image of women is concerned, its stability mainly manifests work achievements. The changes have manifested themselves in the but more or less kept its stability. As far as in the representation of middle-aged women and promotion of knowledge image and occupational image. As far as outer image of women is concerned, women＇ s regional features and evaluation image remain stable.