模仿狂潮如此被掀起——《江南style》在青少年中走红的心理学解读

How the Imitation Frenzy be Lifted?——Psychology Interpretation of Jiangnan Style's Becoming Popular among Young People

韩国音乐人朴载相的音乐作品《江南style》自网络发行后,以类似"病毒式"传播速度迅速走红,特别是受到年轻人的普遍追捧和青睐,由此掀起了一股模仿狂潮,具体有两种不同性质的表现:一是对作品本身真正的模仿,二是对作品模仿群体的从众跟风。除音乐作品自身因素外,《江南style》的走红与青少年群体的心理特点密不可分。

Korean musician Park Jae-Sang＇s musical work ＂Jiangnan Style＂ became popular by the speed similar to the viral propagation since the issuance in the network especially by the young people＇s universal pursuit and favor thereby giving rise to an imitation of frenzy. There exist two specific performances with different nature： One is the real imitation of the work itself, the other is the conformity of the imitation group. In addition to the factor of musical work itself, the popularity of ＂Jiangnan Style＂ is closely related to young people＇s psychological characteristics.