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"Why Do They Drink?" Alcohol Uses and Opinions Towards Alcohol Marketing Communication Messages of Thai Teens

"Why Do They Drink?" Alcohol Uses and Opinions Towards Alcohol Marketing Communication Messages of Thai Teens
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出处 《Journalism and Mass Communication》 2012年第11期1084-1092,共9页 新闻与大众传媒(英文版)
关键词 酒精饮料 青少年 传播 营销 泰国 消息 喝酒 用途 Thai teenagers, Thai students, alcohol use, alcohol marketing communication perception, intention todrink
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参考文献18

  • 1Assunta, M. (2012). Impact of alcohol consumption on Asia. Retrieved January 13, 2012, from http://www, ias.org.uk/resources/publ ications/theglobe/globe200103-04/g1200103-04_p4.html.
  • 2Austin, E. W., Chen, M. J., & Grube, J. W. (2006). How does alcohol advertising influence underage drinking? The role of desirability, identification, and skepticism. Adolesc Health, 38(4), 376-384.
  • 3Collins, R. L., Ellickson, P. L., McCaffrey, D., & Hambarsoomians, K. (2007). Early adolescent exposure to alcohol advertising and its relationship to underage drinking. Adolesc Health, 40, 527-534.
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  • 7Nash, S. G., McQueen, A., & Bray, J. H. (2005). Pathways to adolescent alcohol use: Family environment, peer influence, and parental expectations. Adolesc Health, 37(1), 19-28.
  • 8National Health Assembly. (2010). Resolutions of the second National Health Assembly. Bangkok: National Health Commission Office.
  • 9National Statistical Office, Ministry of Information and Communication Technology. (2007). The cigarette smoking and alcoholic drinking behaviour survey. Retrieved April 12, 2012, from http://web.nso.go.th/survey/keystat/keystat08.pdf.
  • 10National Statistical Service. (2011). Sample size calculator. Retrieved April 12, 2012, from http://www.nss.gov.au/nss/home.

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