我国高尔夫产业竞争力的影响因素分析

Analysis of Affecting Factors of China's Golf Industrial Competitiveness

改革开放以来,伴随着我国经济的快速发展,高尔夫作为一项满足民众多元化体育需求的运动项目逐渐进入人们的视野。特别是高尔夫"入奥"使我国从事高尔夫训练的青少年和高尔夫爱好者的人数不断增加,高尔夫市场需求不断扩大,高尔夫产业初步形成。为了使我国高尔夫产业规范有序发展,不断提升自身的竞争力,运用问卷调查和结构方程分析等研究方法对影响我国高尔夫产业竞争力的诸多因素进行了较为深入的分析。研究结果表明,我国高尔夫产业竞争力的影响因素依次为基础竞争力、环境竞争力和核心竞争力。据此,着重从提高行业整体服务水平、在加强政府监管的同时注重市场机制的作用、建立真正意义上的行业协会并履行其职责三方面提出建议。

Since China＇ s reform and opening up, with the rapid development of China＇ s economy, as one of the sports which can meet the various sport need of people, golf has gradually entered into people＇ s vision. In particu-lar, after golf became the official event of Olympic Games, the number of teenagers who receive golf training and the number of golf fans have been continuously increasing; The demand for golf sport has been continuously grow- ing; The golf industry has formed its primary shape. In order to assure a regulated and orderly development and to promote the competitiveness of China＇ s golf industry, this article uses research methods such as questionnaire and structural equation analysis, in depth analyses numerous affecting factors of the competitiveness of China＇ s golf in- dustry. The results show that the affecting factors of China＇ s golf industry are in the order of basic competitive- ness, environment competitiveness and core competitiveness. Based on the results, this article proposes sugges- tions to enhance the competitiveness of China＇ s golf industry as following： improving the overall service level of China＇ s golf industry, strengthening government regulation while emphasizing the function of market mechanisms, establishing golf industry association in the true sense and performing its duties.