后亚运时期广州城市体育旅游产业开发策略研究

Development Strategy Research on the Urban Sports Tourism in the Post-Asian Games Period

采用文献资料、专家访谈、实地调查等研究方法,从体育旅游产业开发经济、政策环境、游客身心健康需求市场前景和亚运场馆旅游资源开发、游客客源市场开发及特色体育旅游产业开发趋势等方面分析了后亚运时期广州城市体育旅游产业开发的条件与趋势,并针对性提出广州应抓住后亚运时期城市体育旅游产业开发的经济、政策环境和游客身心健康需求市场前景优势条件,以及亚运场馆旅游资源、游客客源市场和特色体育旅游产业开发的趋势,通过实施建设广州现代体育旅游中心城市发展战略,构建亚运城市体育旅游公共游憩空间系统和城市体育旅游产业公共服务体系等开发策略的落实,实现后亚运时期广州城市体育旅游产业的可持续发展,为举办大型体育赛事的城市发展体育旅游产业提供借鉴。

Using the methods of documentation, expert interview and field research methods, from the sports tourism industry development economic environment, policy environment, physical and mental health of tourists demand market prospect and Asian Games venues tourism resources development, tourist market development and characteristics of sports tourism industry development trend are analyzed in terms of Guangzhou Asian Games after the period of urban sports tourism industry development advantages and trend, and puts forward the Guangzhou A- sian Games period after should seize the city sports tourism industry development advantage conditions and trend, through the implementation of the construction of modern sports tourism center of Guangzhou city development strategy, city building Asian Games sports tourism public leisure space system and urban sports tourism industry, such as public service system to the implementation of the development strategy, and to realize the city of Guang-zhou Asian Games after the period of the sustainable development of sports tourism industry, for a large sports city development of sports tourism industry to provide reference.