摘要
通过调查和实践 ,分析了益阳市商品房市场营销策划的现状 ,提出了发展和完善其营销策划的对策 .
By investigation and practice,this article analyzes the present situation of the marketing planning of commodity house in Yiyang City, and it puts forward the marketing strategies of the planning .
出处
《湖南城建高等专科学校学报》
2000年第A06期71-74,共4页
Journal of Hunan Urban Construction College
关键词
商品房
市场营销
营销策划
commodity house
marketing
marketing planning
