摘要
This paper examines, as a case study, Japanese media production, remaking, and transferences of media content derived from the manga Janguru Taitei （Jungle Emperor） and contemporary Japanese government strategies to protect and promote Japanese cultural and economic value within the content business. The study utilizes methodological triangulation inclusive of textual, document, and value chain analysis. The Japanese government has progressively appreciated the intrinsic value of the media content from both a commercial and cultural context and the loss of value in unregulated segments of the regional market. In 2003, they established an Intellectual Property Strategy Group to support and promote the Japanese media content business. There has been a continuum of policy development since then to protect and amplify the financial value of Japanese media products. All of the developments in media industry are fuelled not only by government regulations, the imagination of talented artists and writers, and the growing regionalization and internationalization of the industry but also the ＂bottom line＂ emerging from the value chain. The recognition of the need for sustaining profit growth to continue the viability of original and remade content in Japan is paramount for Japan.
