摘要
一方面是未来的机会,一方面是日趋激烈的竞争格局,医药产业的局势正变得格外复杂。本期《首席财务宫》杂志选取了两个案例,一家是位于上游的制药企业.一家是位于下游的医药零售连锁企业,试图通过他们的缩影,以小见大,一窥医药链上的变局以及他们如何为掌控变局出招。
The situation in the pharmaceutical industry is becoming more and more complicated:rare opportunities on one hand,while the increasingly fierce competition on the other.Under the drive of both the research and development,the financial budget is becoming necessary to pass.
出处
《首席财务官》
2013年第3期26-31,8,共6页
CFO World