无声推销术——“巴克斯”酒独领风骚的启示

Silent Promotion Art ——The Enlightenment of “Berksi”Unique Style

在社会主义市场经济条件下 ,企业不仅要注意运用广告促销这种现代推销手段 ,以达广而告知目的 ,而且还需善于运用现代推销术的另一种形式———无声推销术 。

On the condition of social market economy, the article tells that an enterprise should not only pay attention to handling a method of modern promotion——advertisement skilfully in order to achieve the aim of popularization, but also be good at handling the other form of modern promotion art——silent promote sales art. This is one of the most important means which can ensure that the enterprise will never be beaten in fierce market competition.