从消费的象征性权力审视消费社会的运作逻辑——鲍德里亚消费社会批判理论分析

Scrutinizing the Operational Logic of Consumer Society in view of the Symbolic Power of Consumption——Analysis of Critical Theory of Consumer Society of Baudrillard

从生产社会向消费社会的转型是一种基础性秩序变迁,意味着社会运行结构性条件的重构。面对新的社会转型,注重生产的传统社会学理论已经无法对当代社会的巨大消费差异作出令人信服的解释。鲍德里亚的消费社会批判理论为我们诠释消费社会提供了一种新的范式。符号消费、异化消费、拟像消费作为鲍德里亚分析消费社会的概念工具,为我们揭示了基于象征性权力的当代消费社会的运作逻辑。

The transformation from producer society to consumer society is a vicissitude of fundamental order, which means a reconstruction of structural conditions of social operation. Confronting the new social transformation, traditional sociological theories focusing on the production has not been made a convincing explanation of the huge difference in contemporary society. Baudrillard＇ s critical theory of consumer society provides us a new paradigm for interpretation of consumer society. Symbolic consumption, alien consumption and simulation consumption are Baudrillard＇ s analytical concepts of consumer society, which describe the operational logic of contemporary consumer society based on the symbolic power.