4The American Marketing Association, What is Macromarketing?The Dictionary of Marketing Terms[M],2nd Edition,pp.159,1995.
5Gaur V,Fisher M,Banmn A. Retail Inventory Productivity: Analysis and Benchmarking[C], Working Paper, New York University, pp.2,2002.
6Engle,N H.Measurement of Economic and Marketing Efficiency[J].Journal of Marketing, Vol. 5: 335-349,1994.
7George Fisk,Editor's Working Definition of Macromarketing [J].Journal of Macromarketing, Spring, Vol.2, No. 1,1982.
8Ingene,C.Productivity and Functional Shifting in Spatial Retailing: private and social perspective [J].Journal of Consumer Research, 60(3): 15-35,1984.
9Jagdish N Sheth, Toward a Theory of Macrorarketing[M].(c)ASAC, 1992.
10Philips,C,F.A Critical Analysis of Recent Literature Dealing with Marketing Efficiency[J],Journal of Marketing,pp.360-365,1941.
3Dinesh K. Gauri.Benchmarking Retail Productivity Considering Retail Pricing and Format Strategy[J].Journal of Retailing.2012
4MitsuruSunada.MEASURING THE COST OF LIVING INDEX, OUTPUT GROWTH, AND PRODUCTIVITY GROWTH IN THE RETAIL INDUSTRY: AN APPLICATION TO JAPAN[J].Review of Income and Wealth.2010(4)
5Debabrata Talukdar,Dinesh K. Gauri,Dhruv Grewal.An Empirical Analysis of the Extreme Cherry Picking Behavior of Consumers in the Frequently Purchased Goods Market[J].Journal of Retailing.2010(4)