高等职业院校战略管理要义

Strategic Management in Higher Vocational Colleges

对于大学而言,战略是一种更为积极主动、目的明确、面向未来的大学管理方式。高等职业院校在某种程度上存在着生存危机的压力,同时也存在着简单管理的现象。着眼未来,高职院校应在"谋生"的同时,力求"谋略",亦即力争做好院校的战略管理。有效的信息支撑是战略管理的基础,院校拥有充分办学自主权是战略管理的前提。高职院校战略管理过程主要分为战略定位、战略目标、战略实施、战略评估与控制四大阶段。

The strategy is an active management model in higher vocational colleges which makes the goal clear for the future .At present, higher vocational colleges not only face the stress of survival in some degree, but also have a problem of simple management. Higher vocational colleges should try the strategic management for their survival in the future. Effective information support is the basis and school-running autonomy is the premise for the strategic management. The process of strategic management in higher vocational colleges is divided into four phases： positioning, aiming, implementing, evaluating and controlling.