基于朗坤与联创案例的中国农业物联网企业商业模式研究

Business Model for Chinese Agriculture Internet of Thing Enterprises:Cases of Longcom and Linkage

聚焦于进入农业物联网领域企业的商业模式,研究农业物联网企业商业模式的逻辑、类型和形成机制。以2家代表性农业物联网企业为案例研究对象,以创造顾客所需的价值为主线,对比分析了农业物联网企业商业模式的内在逻辑,归纳了权变型和平衡型2种农业物联网商业模式类型,解释了由战略动机、企业资源和产业环境共同作用以形成商业模式的根本机制。

Focusing on BM of Chinese agriculture IOT enterprises,this article explore the logic,typology and forming mechanism of the BM.Taking two typical agriculture IOT companies as cases study,this article analyzes inner logic of the enterprises BM from the perspective of value.Moreover,it distinguishes two types of BM,which is contingency type and leverage type.The forming of the two different BMs is determined by strategic motive,firm resource and industrial environment.